Tuesday, 2 June 2015

Research + Frame Analysis - 'Tap to Vote'

Chosen concept

This is a concept developed by DHEEKO that involves asking users for their opinion on a controversial topic, challenging them about their decision, and asking if they want to share it. It is based on the thesis that “Society has too many prohibitions and too few invitations”. Conforming to society is being challenged, and so is made to seem normal. On the other hand, not conforming to society and still deciding to share opinions on social media is made to seem extraordinary. The concept asks users why they chose the particular answer they did, and so what is made to seem good is expressing opinions for reasons other than “society says this is how I should think”. To some people, this situation may be described as offensive. Within this concept, society has agency and the public is victimised.

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